Job Description

VP, Marketing role at FareHarbor

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clientsthink boat rentals, museums, food tours, events, and moreto operate and grow. With over 20,000 clients across 90+ countries, were the largest in our industry and shaping the future of travel together. Our team of 700+ people around the world embraces challenges with open arms and delivers value to the experiences industry.

About the Role

As the VP of Marketing, reporting directly to the CEO, you will build and lead FareHarbors first fully integrated global marketing organization. Youll partner closely with commercial teams to execute a marketing strategy that layers a strong inbound and lifecycle engine on top of our proven outbound sales and local partnership motion. You will unify and lead a global team across Lead Generation, Product Marketing, and Client Engagement to accelerate acquisition of high?quality new clients and deepen engagement by helping them better understand and leverage our products to drive revenue growth. Your work will directly impact pipeline, revenue, and the growth of FareHarbor across all regions.

What Youll Do Here

Own the demand engine and pipeline impact

• Deliver a step?change increase in high?intent demand globally: driving a 10x expansion in qualified pipeline across all segments and regions.
• Create integrated, multi?channel growth programs (digital, content, SEO/SEM, events, partners) that consistently generate sales?ready opportunities and materially shorten the path to revenue.
• Improve revenue conversion by ensuring prospects move smoothly from first touch to closed?won: driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales.

Strengthen positioning, product marketing, and client engagement

• Lead Product Marketing to define clear, differentiated messaging and positioning for FareHarbors platform, solutions, and key features.
• Partner with Product and Commercial teams to plan and execute go?to?market for new products and enhancements, ensuring commercial impact from launches.
• Develop and execute an industry engagement strategy that strengthens FareHarbors position in the tours & activities ecosystem offline and online.
• Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on FareHarbor.
• Oversee Product Marketing and internal enablement to ensure clear product positioning, effective go?to?market execution, and strong cross?team education that empowers Sales, CX, and Support.

Shape and lead the marketing organization

• Consolidate the current Product Marketing, Lead Generation, and Client Engagement under one unified marketing function with clear roles, processes, and accountability.
• Recruit, develop, and inspire a high?performing global marketing organization, fostering a culture of accountability, creativity, and continuous improvement.
• Define the operating model, workflows, and cadences that enable marketing to work effectively with Sales, Product, and Commercial departments.

Requirements

• 10 to 15 years of progressive B2B SaaS marketing experience, including at least 5 years leading teams across demand gen, product marketing, and client engagement.
• A clear record of driving pipeline and revenue, improving conversion rates, lifting marketing sourced pipeline, and optimizing CAC and CLTV.
• Experience marketing B2B products both within and outside the US and Canada, plus hands?on experience with HubSpot and AI?powered lead gen and marketing tools.
• Strong demand gen skills for both inbound leads and client upsell and cross?sell, including performance marketing, content, events, and automation.
• A history of building and leading high?performing teams in fast?growing environments, raising the bar for the people around you, and creating and delivering strong departmental roadmaps.
• Strong analytical and communication skills, and a proven ability to work with and influence senior leaders.

Why join FareHarbor

• Impact at scale: Shape the next chapter of growth for a SaaS company already at meaningful scale, with a strong product and GTM foundation.
• Build something lasting: Create a modern, integrated marketing engine in a space where there is still huge room for innovation and growth.
• Global collaboration: Work with talented teams across Europe, North America, and Asia Pacific, serving customers in the most exciting segment of travel.

Benefits

• Medical, dental & vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit
  
  
  • 22 weeks paid parental leave
  • 2 weeks paid grandparent leave
  • Extended care and bereavement leave
  • Life insurance policy
  
  
  
  
  
• 401k + employer matching
• Social hours & events and team?building
• Educational opportunities
• Wellness benefits (Headspace subscription & wellness webinars)
• Work?from?home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range

$207,000$311,000, plus bonus potential.

To use this opportunity you must be authorized to work in the United States.

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. Were committed to inclusion, welcoming all qualified job seekers to apply and join our ohana.

FareHarbor is an equal opportunity employer in accordance with all applicable federal, state, and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, were here to support you. Please reach out to your recruiter to request any accommodations.

Any offer of work will be subjected to the successful completion of pre?employment screening.

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